Our Story

Back in 2019 I had an idea - an idea that I hoped and dreamed would help make just a small difference in this world. Beacuse every positive difference is a great one, right?

And that’s when the dream of Avasue Jewelry Co. was born.

For years this company was only a dream (with lots of failed attempts in between) but a dream that I was determined to bring to life. We began creating, then stopped, tried again and couldn’t make it past the creation stage, life happened and soon enough we were a busy family with four beautiful kids. But through it all, I never stopped thinking about my future jewelry designs. I was going to do my part in making the world a better place, even if it was only a small part. I wanted to change the whole and one day I would make it happen.

And here we are. *eek*

Jewelry with a purpose. Jewelry to help change the world.

Avasue Jewelry Co. brings encouraging jewelry designs that are meant for YOU [the wearer] rather than for the rest of the world. Did you see that our designs are engraved backward? When you look in the mirror, those phrases become legible to you and only you. They’re a small reminder of your worth, encouragement to help bring a smile, self-love and hope through the highs and lows of life. And I must add, they make the most beautiful gifts for new moms, friends going through hardships who may need a little encouragement and hope or just a wonderful gift idea for someone you love to remind them of their purpose and worth.

Named after our beautiful daughter, Ava Sue, I want everyone to know their worth in this world and how loved each and every single one of you are, because sometimes that’s something that’s difficult for many of us to believe. You are loved and you are worthy and you bring beauty and purpose to this world.

You matter. A lot.

It is my hope and dream that I am able to bring a little light into this world and maybe, just maybe, I’ll be able to help change the world, one necklace at a time.

with love,
Jenn